Running my business felt like a gamble, and that’s a very scary thing when your family relies on your income. Skye: Thank you so much for having me, Margo! I’m Skye Warren, New York Times bestselling author of dangerous romance, such as The Pawn.Ī few years back, I was making five figures as an author and really struggling with doubt and uncertainty because I had no way of knowing how many books I would sell the next month. How do you use these to promote your books? What is your success story with these ads? Let’s start with what I guess you may becoming famous for, which is knowing how to correctly use Facebook ads to market your books and your success with Facebook ads. WOW: Welcome, Skye, to WOW! We appreciate you taking time out of your busy schedule to talk to us today about marketing. Your head may be spinning when it’s over, so grab a notebook and pen, and get ready to take notes from an author in the trenches. She explains more below about her philosophy of marketing and what to consider below. Once she figures out which ad is “winning,” she spends more money on that ad or an ad similar to it. Her secret is to test multiple ads at one time, spending low amounts of money, until she finds the ad that works to find new readers. Skye is known around the blogosphere as the author who spent $100K on Facebook ads and generated $850K in profit from those ads. “Skye Warren is known around the blogosphere as the author who spent $100K on Facebook ads and generated $850K in profit from those ads.” Before you start groaning about ads for books, I encourage you to keep an open mind and feed on the positive vibes that Skye presents to us in this interview about marketing, finding new readers, and writing in general. In the past year, she has discussed marketing, and specifically spending money on Facebook ads, at the Romance Writers of America writers’ conference and in various interviews. You’re a published author wondering how to market your books, then you’ve found an incredible interview with a highly successful and generous romance writer, Skye Warren.
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